STATE ASSOCIATION CO-OP ADVERTISING PROGRAM

1. The state association coop advertising program is designed to help ASA and state associations share the cost of promoting the Shorthorn breed.
2. Advertisement requests must be made by state association’s president, vice-president or secretary manager. Advertisements cannot be requested by groups of breeders or individuals.
3. The ASA will reimburse 50% of the ad cost, up to a total of $650 per state per fiscal year.
4. There are limited coop funds available for states in each fiscal year. No more coop ads will be funded when available funds have been utilized.
5. Each state association must pay advertisement and send paid invoice to ASA to be reimbursed. ASA encourages the state association to include a copy of the ad placed with paid invoice.
6. ASA will have 4 general ad choices and 2 contract ads for state associations to choose from. ASA encourages states to use contract ads for more Shorthorn promotion throughout the year.
   1. General Ads are a minimum of a quarter page in size and not larger than a full page in size.
   2. Contract Ads cannot be smaller than 1 column by 2 inches.
   3. Ads will have space to include the state association logo and contact information.
   4. Ads will include the ASA logo and contact information.
   5. Ads can include state events, dates and locations but not individual breeder information and dates.
   6. All ad requests must be submitted to ASA at least 5 business days before deadline. Ads will not be eligible for ad copy approval if received less than 10 business days before deadline.
7. State Associations must provide the following ad specs to the ASA.
   1. Publication name, phone number and email address
   2. Ad Deadline
   3. Ad Size
   4. Full Color or Black & White
   5. State Association information to be included in ad
8. State associations are required to meet above guidelines in order to be eligible to receive reimbursement for coop ads.

Guidelines updated September 26, 2018