The American Shorthorn Association hired Shelby Rogers as the Director of Marketing and Communications.
Rogers graduated from Oklahoma State University on May 7, 2016 with a degree in animal science and agricultural communications. During her time at OSU she was a member of the Oklahoma Collegiate Cattlewomen, Agricultural Communicators of Tomorrow, and she was on the staff of the Cowboy Journal magazine. Rogers was selected as McKnight Leader Scholar for her four years of college because of her previous leadership experiences.
Originally from Hamilton, Texas, her family started their ranch in 2000, raising Registered Hereford cattle. Rogers was active in the American Hereford Association, serving on the National Junior Hereford Association board from 2011-2014. While on the board, Rogers served as fundraising chair and leadership chair. As a director she helped in planning the Junior National Hereford Exposition and served as a role model to younger members. She also served as a director for the Texas Junior Polled Hereford Association for eight years.
Rogers held multiple internships that prepared her for this job. One specific position was the marketing and communications internship for Accelerated Genetics in Baraboo, Wisconsin. She designed advertisements, photographed farms, and wrote press releases. This internship gave her new experiences working with dairy cattle and different breeds of beef cattle. She also had a social media internship one summer and she handled social media planning for many different companies.
“Her passion for the beef industry and previous experiences will make her a great addition to the American Shorthorn Association staff,” said Montie D. Soules, Executive Secretary/CEO of ASA. “We look forward to having her on board with us. Shelby will bring new ideas to help in the rebranding of the Shorthorn breed.”