about asa
Empower, Protect, Enhance, Expand
Mission Statement
The mission of the American Shorthorn Association is to serve and empower the members, protect the integrity of the herdbook and database; enhance and communicate the value of the Shorthorn breed, and expand the use of Shorthorn genetics in the U.S. beef industry.
Our Vision
Be recognized as the preferred British breed that creates profitability and embraces innovation in beef cattle production while honoring the rich history and tradition of the Shorthorn family.
The ASA
Core Values
Diversity
We value diversity of members and breeding programs
Transparency
We value the importance of a transparent database and herdbook
Family
We value programs and activities that encourage and support family-based beef production
Accountability
We believe its important for individuals to take ownership of their actions and decisions.
Honesty and Integrity
We believe that strong relationships are based on personal honesty and integrity
Technology
We value the role technology plays in advancing beef production and the Shorthorn breed
Heritage/History
We celebrate the rich history of the Shorthorn breed
Customer service
We commit ourselves to treating our members like valued customers
Core
Strategies
Increase commercial interest in Shorthorn genetics
Educate, equip and empower our members
Continue to develop and support the junior program
Invest in research and development to enable breed improvement
