“Shorthorn and the American Cattle Industry” will be released Saturday, October 23rd as the American Shorthorn Association kicks off their Sesquicentennial year as America’s First beef breed association. Written by Dr. Bob Hough and Dr. Bert Moore, this coffee table style book is unique without a doubt.
“Writing this book was a labor of love for Dr. Bert Moore and me.” Said Dr. Bob Hough, “We had the time, curiosity and backing of the Association to dig deep into all aspects of the breed and our industry to reveal the important, but often forgotten events and people that have made the cattle business what it is today.”
Comprised of 26 chapters, 270 pages and over 800 photos, the commissioned book exemplifies the American Shorthorn Association’s prestigious position in the history of the animal breeding industry.
Andy Frazier, author, livestock historian and host of the Podcast, “Top Lines and Tales” of the United Kingdom was “amazed at the depth of research the authors have gone to in order to underpin the origins of the Shorthorn Breed.” He adds, “the opening chapters of this book are as equally fascinating to the non-agriculturist as they are to the cattle enthusiast in general.”
“This book depicts not only Shorthorn, but the American cattle industry as a whole.” states Executive Secretary/CEO of the American Shorthorn Association, Montie D. Soules. Soules goes onto say “This becomes a must read for anyone who has ever had an interest in the purebred cattle industry. I doubt there will ever be another book written with as much detail as Dr. Hough and Dr. Moore have done. The authors did a great job.”
Limited-edition books are available now at shorthorn.org for ordering, with multiple pickup or shipping options to meet your needs.
KANSAS CITY, Missouri (May 26, 2021) – The American Shorthorn Association’s Executive Secretary/CEO, Montie D. Soules presented on a panel of industry leaders at the 2021 Missouri Cattlemen’s Leadership College’s Second Session last week in Kansas City.
The Missouri Cattlemen’s Leadership College (MCLC) identifies the next great leaders of the beef industry and cultivates their knowledge during the year. In their second session, attendees gathered in Northwest Missouri to hear from program sponsor, Merck Animal Health, meet with beef breed associations, including the American Shorthorn Association and visit member operations of the Missouri Cattlemen’s Association.
“It is a pleasure to invest in the future of the beef industry.” Said Montie Soules, Executive Secretary/CEO of ASA. “Our breed has a strong history in the United States. We strive as an association to assist our members in providing a profitable beef product.”
On the panel, Soules shared with attendees the role he serves at the ASA, the impact the association has on the industry and the progress of the Shorthorn breed. As America’s first beef breed association, the American Shorthorn Association celebrates 150 years beginning this fall.
Attendees to the MCLC will convene again this fall and graduate at the 53rd Annual Missouri Cattle Industry Convention and Trade Show.
The American Junior Shorthorn Association (AJSA) will host the “Shorthorn Safari” National Junior Shorthorn Show & Youth Conference June 20-26, 2021, at the Kentucky Expo Center in Louisville, Ky.
This year, a record breaking 932 entries will be exhibited in Louisville. Over 450 Junior Members from 28 states have entered Junior Nationals. In totality, these numbers are a significant increase over previous years.
“The NJSS is such an important event for the youth and future of the agricultural industry, so it is exciting to see how our show grows each year”, says Shelby Diehm, Director of Marketing, Communications and Youth Activities. “In the last five years we have more than 100 additional youth participating, and cattle numbers have risen even more. I can’t wait to see where it continues to go.”
The AJSA strives to engage its members in opportunities that develop character, promote valuable skills and build life-long friendships. The National Junior Shorthorn Show & Youth Conference promotes these goals by bringing members together to participate in shows and educational contests.
This year, junior members will participate in the following contests in addition to the Shorthorn Show: Art & etc., beef cook-off, career development, cattleman’s written test, digital photography, graphic design, herdsman quiz bowl, junior herdsman, livestock judging, photography, promotional poster, showmanship, speech, state basket, state cook-off/tailgate party, team fitting and team salesmanship contests. High Point Awards will be presented based on participation and placing in these contests.
In addition, $18,500 in scholarships will be presented to AJSA members through the Shorthorn Foundation.
Election of four new AJSA Directors will occur during the Junior National Youth Conference. Three of the elected directors will serve a three-year term and one will serve a one-year term to make up the nine-person board. The election process is based on application, interview, and delegation vote.
KANSAS CITY, Missouri (May 17, 2021) – The US Beef Breeds Council (USBBC) met in late May electing new officers to preside over the organization and discuss upcoming goals. The American Shorthorn Association’s Executive Secretary/CEO, Montie D. Soules was elected President and will serve a two-year term.
The USBBC is comprised of United States beef breed executives and oversees the appointment of the Ultrasound Guidelines Council (UGC) executive director and board of directors. Past-President, Wade Shafer, PhD., of the American Simmental Association oversaw the meeting and election of new officers.
“Using the strength of all beef breeds in a united way allows us to show our elected officials wrongful claims in our industry can hurt the income and longevity of our members of all US Beef breeds.” said Montie Soules, Executive Secretary/CEO of ASA and President of the USBBC.
Robert Williams, PhD. of the American Wagyu Association was elected Vice President of the USBBC. “This is a great organization bringing together strong breed executives representing the purebred cattle industry that will have the abilities to carry forward our goals.”
During the May meeting, the USBBC discussed goals moving forward and plans to unite all US beef breeds as a strong front against those opposing the animal agriculture and meat industry by attempting to advertise non-beef products as beef products.
Soules adds, “All of our members are affected in the same way. If we unite, we will be able to use all of our strengths in multiple ways.”
KANSAS CITY, Missouri (April 8, 2021) – The American Shorthorn Association Board of Directors met to discuss the Shorthorn breed participation at the 2022 Cattlemen’s Congress and 2022 National Western Livestock Show.
The Board of Directors unanimously approved the 2021-2022 ASA Point Show System recognizing the 2022 Cattlemen’s Congress as a super national and the 2022 National Western Livestock Show as a regional show. The National Shorthorn Summit Sale will be held at Cattlemen’s Congress.
The approved show system will recognize five regions, each having two
regional shows, one super regional show and one national show. Regional Awards
for the five regions will use the four shows in each region for point
calculations. The American Shorthorn Association will recognize one national
show within each region and two super national shows for a total of seven shows
used for National Award calculations.
“We are excited to announce Cattlemen’s Congress as a super national
show for our membership,” said Montie Soules, Executive Secretary/CEO of ASA.
“Our new show system expands the available point shows to allow more breeders
to exhibit across the country. We look forward to seeing our show participation
grow for the 2021-2022 show season.”
The complete ASA Point Show System will be announced to our membership
in the May/June issue of Shorthorn Country and will be available at
shorthorn.org. The announcement will include participating shows for the
2021-2022 show season and point distribution for each show level.
The American Shorthorn Association’s mission
is to serve all members and enhance the value of the Shorthorn breed by
managing data, maintaining the integrity of the herdbook, educating members and
communicating the value of Shorthorn cattle resulting in the expanded use of
Shorthorn genetics in the U.S. beef industry. Visit www.shorthorn.orgto
American Shorthorn Association :
7607 NW Prairie View Road, Kansas City, MO 64151: Phone 816.599.7777
The National Sire Test (NST) program has been a valuable tool for testing the ability of Shorthorn genetics to perform in a real-world setting. The third and final year of the NST and our partnership with the University of Illinois provided us with more data on a genetically diverse bunch of Shorthorn sires. Once again, we were able to collect a full set of data on Shorthorn-influenced cattle from birth to rail. The NST provides breeders the opportunity to test the genetics in their breeding program in a real-world setting while gaining more progeny data on their sires. From a big picture standpoint, the NST gives ASA more information on the breed to show to the industry that our cattle have the capability to be used as a profitable piece of their breeding program.
As was the theme with just about every walk of life in 2020, the National Sire Test experienced some unexpected hiccups and changes to plans. With the Tyson plant in Joslin, IL having capacity cut due to Covid-19 restrictions, the cattle had to stay on feed longer than anticipated before they were able to be harvested. Like previous installments of this program, the ten enrolled sires were bred to 200 U of I cows at their Dixon Spring research farm in December 2018 for these fall-born 2019 calves. After weaning, the calves were moved to the beef farm on campus for the feeding trial and finishing phase. The cattle were on feed for a slightly longer time period than in the past. You will see this longer feeding period reflected in weights on these animals. Below are data compilations of all the sires from the 2019 calf crop. Data is broken down into steers and heifers by sire.
I want to thank all the breeders that participated in this program over the past three years. It has been very rewarding to see Shorthorn-sired cattle perform to industry standards and validate that this breed deserves a chance to play a role in the commercial cattle industry in the United States. Without the help and cooperation of Dr. Dan Shike at the University of Illinois, we wouldn’t have been able to make this project happen. Special thanks to him and his team for all their work, data collection, and being a gracious host and partner over the years of the NST.
brings spring and a time for new beginnings, including some changes at the
American Shorthorn Association!
Emily Velisek, the ASA Director of Events, Show and Membership activities left her job at the ASA at the end of February. Emily joined the ASA staff in July of 2017 and we watched her grow in her position during her time here. We enjoyed working with her and wish her all the best for her future in Iowa! She will be missed but we know we will see her down the road.
Matt Woolfolk, the ASA Director of Performance Programs, Performance Data and Commercial Acceptance recently got engaged and will be leaving us in April. He will still continue to work in his current position. We look forward to our continued work with Matt, even if it isn’t full-time. We are so excited for him and his future with his soon-to-be bride. Congratulations Matt!
Cassie Reid has joined us as Customer Service Specialist and Co-Director of Shows, Event and Membership Services. In this position she will provide customer support and assist with press releases and eblasts. She will also coordinate shows, events and communicate with membership.
Reid comes to the American
Shorthorn Association from the Ozark Empire Fairgrounds & Event Center(OEF)
in Springfield, Mo. where she served most recently as the Livestock Director.
During her 6-year tenure at OEF, she was active with the International
Association of Fairs and Expositions (IAFE), graduating from the Institute of
Fair Management in December of 2018. Most recently, Reid served on the IAFE’s
Young Professionals Initiative Steering Committee. Reid began her career in
2014 as the Assistant Ag Director at OEF. She is a 2015 alumna of Missouri
State University in Springfield, Mo. with a Bachelor’s degree in Agricultural
Communications. Reid originally hails from Bosworth, Mo. on her family’s
diversified row crop and cattle farm. As a 4-H & FFA member, Reid primarily
exhibited Shorthorn & Charolais cattle & Boer Goats throughout her
look forward to engaging with the members of the American Shorthorn Association
and seeing success throughout all aspects of the breed,” Reid said. “My
experience in the fair industry provides the confidence needed to see
association goals flourish, from start to finish.”
Wade Minihan has joined us as Customer Service Specialist and Co-Director of Shows, Event and Membership Services. In this position he will provide customer support, assist with DNA and weights and measurements management for performance data. He will also coordinate shows, events and communicate with membership.
Minihan grew up in Blaine, Kansas on a
Commercial Cow/Calf and Registered Hereford cattle operation. While growing up,
his family showed cattle at the state and national level. He was an active
member of the American Junior Hereford association, as well as, the Kansas
Junior Hereford association where he served on the junior board. Minihan
graduated from Fort Hays State University, with a bachelor’s degree in
agribusiness, with a minor in marketing. While at FHSU, he was involved in many
clubs/organizations on campus. Minihan was an intern in 2019 at the American
think my internship gave me good knowledge and helped prepare me for this
position,” Minihan said. “My internship gave me knowledge of the Shorthorn
breed and many connections with people involved in the association. I am
excited for this new opportunity and look forward to working with the
ASA is excited to welcome two new members to our team. We may go through a
small transition period at ASA during training of our new staff members, but we
still will be available to assist our membership! After the two new staff
members are trained, you can call in and receive assistance from anyone in the
office. All staff will be trained to assist you in the registry.
Shorthorn exhibitors gathered in Kansas City, Mo., on October 22 for the American Royal National Shorthorn Show.
Cattle and exhibitors experienced a long day of showing due to an exponential growth in number of head exhibited for the National Shorthorn Show. In 2019, a total of 128 cattle were exhibited in the junior and open Shorthorn and ShorthornPlus shows. This year, the Shorthorn breed more than doubled total for all the shows with 272 cattle shown. The junior Shorthorn and ShorthornPlus shows were judged by Chris Cassady of Iowa.
“I think for me personally it is cool to be asked to judge Shorthorn shows because it goes back to my roots,” Cassady said. “As a young kid I showed many Shorthorns. It is how I got started. I enjoy looking at these cattle. I don’t care if they are red, roan or white. The good ones are good.” The open shows were judged by Scott Werning of South Dakota. “I had a blast sorting through these cattle,” Werning said. “I was really impressed with the quality. This is actually the breed that started a fire in me for this industry. I would see Shorthorns in magazine and thought they were the coolest thing. Some of my first show animals were Shorthorn. I have a long history with this breed.”
The American Shorthorn Association (ASA) has five national shows each year, as well as several regional and super regional shows. Exhibitors can attend these shows to receive points and be awarded National Show Animal honors. Due to COVID-19, the point shows have been adjusted but the ASA plans to resume normal show points in the 2021-2022 show season.
“It is exciting to see our breed continue to grow and as the shows get larger, the quality improves,” said Emily Velisek, ASA Director of Events, Shows and Membership Activities. “Even with the challenges we have faced in 2020 it is nice to see the breed coming together and showing up.” The next national show for the ASA will be in Louisville, Ky., for the North American International Livestock Exposition. Cattle will be exhibited on November 14, 15 and 16.
early days of the global coronavirus pandemic, many Americans faced an
unsettling reality: empty grocery store shelves.
set in almost overnight and left families spending all of their time at home,
limiting trips to the store and buying in bulk to prepare for the unknown.
While the pandemic sent shockwaves across all levels of the U.S. economy, it
also provided the chance to serve consumers in new and creative ways.
American Shorthorn Association (ASA) recently launched an initiative to promote
members who are offering beef products directly to consumers.
called Shorthorn Beef — Locally Raised.
the pandemic some consumers faced food shortages, and this brought to light the
importance of having a local source for beef,” says ASA President Nancy
Grathwohl-Heter. “A local program is appealing to consumers, because they know
where their meat is sourced and how it is raised.”
Shorthorn Beef program is an avenue for connecting the breed’s cattle producers
with those interested in buying locally raised beef. The effort includes
promotional opportunities through social media, the ASA website and other media
“It’s really about families supporting families,” says Montie Soules, ASA executive secretary and CEO. “When you purchase Shorthorn Beef, you’re supporting a family farm and their livelihood. We hope this program continues to open doors between the community and livestock producers.”
buying directly from a local farmer or rancher, Grathwohl-Heter says consumers
can purchase a quarter, half or whole Shorthorn beef and receive great-tasting,
healthy products at a reasonable price point. She and her family manage DTR
Cattle Company near Raymond, Kansas, and were early participants in Shorthorn
Beef — Locally Raised.
family has been raising Shorthorn cattle for four generations, and we strive to
produce a tender and delicious product that exceeds consumer expectations,”
Grathwohl-Heter says. “We enjoy having a conversation with consumers and
sharing our story as a family-owned Shorthorn cattle operation.”
gentle, quiet Shorthorn breed — ideal for family-focused farms and ranches —
has long been known for its superior-quality beef, ASA says. The breed also has
a unique ability to produce high levels of marbling combined with greater
levels of muscling than other breeds.
cattle have always been known for producing tender and highly marbled beef,”
Grathwohl-Heter says. “The Shorthorn Beef program highlights the breed’s great
end product, and helps breeders create more value and demand for Shorthorn
members will receive marketing support and be featured on the ASA website among
the growing directory of Shorthorn breeders with beef to sell. They will also
be able to brand their product using the program’s official logo.
this new effort, we hope to provide a niche market for fresh, high-quality
local Shorthorn Beef,” Soules says. “Our more than 6,000 adult and junior
members from across the country are committed to raising the best possible
Shorthorns and supporting the way of life they enjoy. We want to share that
message with consumers.”
addition, Soules sees the effort behind Shorthorn Beef — Locally Raised as an
extension of the breed’s American legacy. The Shorthorn was country’s first
beef breed and traces its U.S. history to the 1780s.
Next year, the organization celebrates its 150th anniversary — making ASA the nation’s oldest beef cattle association. Go online to access the list of Shorthorn Beef participating breeders or contact ASA for more information on how to get involved in the new program.
MANHATTAN, Kan. (June 8, 2020) —The Beef Improvement Federation (BIF) announced new directors and officers June 8 during the group’s annual meeting and symposium, hosted virtually this year.
Joe Mushrush, Strong City, Kansas, was introduced as the 2020-2021 BIF president during the Monday session. Matt Perrier, Eureka, Kansas, is the new vice president. New directors elected to serve on the BIF board were producers John Irvine, Manhattan, Kansas; Troy Marshall, Burlington, Colorado; and Joy Reznicek, West Point, Mississippi. New association representatives elected were Shane Bedwell, American Hereford Association; Kelli Retallick, American Angus Association; and Matt Woolfolk, American Shorthorn Association.
Bob Weaber, Kansas State University professor, was announced as the new BIF executive director. Weaber will be taking the reins from Jane Parish, Mississippi State University, who served as executive director from 2015-2020.
“Jane has been a great leader for the organization, and we are grateful for the years she dedicated to BIF,” says Tommy Clark, 2019-2020 BIF president. “Under her leadership, BIF has raised the bar in member services, as well as its communication and marketing efforts to members, the board and the organization’s partners.”
Also retiring from the staff after 18 years of service to BIF is Lois Schreiner. From 2002-2020, Schreiner served as executive assistant to several directors and has been integral in BIF’s success.
“Lois is phenomenal,” says Weaber. “She has been the heart and soul of BIF, and the behind-the-scenes contribution she has made to BIF for the past 18 years is immeasurable.”
More than 1,300 beef producers, academia and industry representatives registered to participate in the organization’s 52nd Annual Research Symposium — Online. BIF’s mission is to help improve the industry by promoting greater acceptance of beef cattle performance evaluation.