ASA Hires Rogers As Director of Marketing & Communications

The American Shorthorn Association hired Shelby Rogers as the Director of Marketing and Communications.

RogersRogers graduated from Oklahoma State University on May 7, 2016 with a degree in animal science and agricultural communications. During her time at OSU she was a member of the Oklahoma Collegiate Cattlewomen, Agricultural Communicators of Tomorrow, and she was on the staff of the Cowboy Journal magazine. Rogers was selected as McKnight Leader Scholar for her four years of college because of her previous leadership experiences.

Originally from Hamilton, Texas, her family started their ranch in 2000, raising Registered Hereford cattle. Rogers was active in the American Hereford Association, serving on the National Junior Hereford Association board from 2011-2014. While on the board, Rogers served as fundraising chair and leadership chair. As a director she helped in planning the Junior National Hereford Exposition and served as a role model to younger members. She also served as a director for the Texas Junior Polled Hereford Association for eight years.

Rogers held multiple internships that prepared her for this job. One specific position was the marketing and communications internship for Accelerated Genetics in Baraboo, Wisconsin. She designed advertisements, photographed farms, and wrote press releases. This internship gave her new experiences working with dairy cattle and different breeds of beef cattle. She also had a social media internship one summer and she handled social media planning for many different companies.

“Her passion for the beef industry and previous experiences will make her a great addition to the American Shorthorn Association staff,” said Montie D. Soules, Executive Secretary/CEO of ASA. “We look forward to having her on board with us. Shelby will bring new ideas to help in the rebranding of the Shorthorn breed.”

Summer 2016 Internships Announced

We would like to welcome to the ASA/AJSA team our summer 2016 interns, Abbey Martin and Taylor Wilkinds.

Abbey Martin of Rocky Ford, Colorado is attending Oklahoma State University with a major in Agricultural Communications and a minor in Agribusiness. She will be receiving her diploma upon Abbeycompletion of her internship here at ASA. She is most excited about working with professionals in the industry and improving her skills in a true work environment. She hopes to learn some of the ins and out of what a breed association does on a day to day basis and how she can improve and progress in the industry. Martin’s livestock background consists of helping her parents with their 40 head herd, showing steers in 4-H for nine years, along with her experience of being a carcass data collector on the end of the production side.



Taylor Wilkins comes to us from Brooker, Florida. She is from a small rural county where she grew up raising and showing market steers, as well as purebred Angus heifers. She is attending Iowa TaylorState University majoring in Agricultural & Life Sciences Education. Wilkin’s is looking forward to being surrounded by professionals/experts in the industry and is excited to work with a group of individuals who share similar passions as her. She is thrilled about the opportunity to gain knowledge and experience, and is excited to learn how the association functions on a daily basis. In addition, she hopes to learn more about the Shorthorn breed itself and the impact it has on the cattle market.

IGS Cattlemen’s Seminar: June 14

Join the multi-breed partners of International Genetic Solutions on June 14, 2016 prior to the 2016 Beef Improvement Federation Annual Convention to learn about this unprecedented collaboration and the power of multi-breed genetic evaluation. This event is free to attend.

June 14, 2016
10:30 a.m.-12:00 noon
BIF Headquarters Hotel
Hilton Garden Inn Manhattan
410 S 3rd Street
Manhattan, Kansas

Speakers Include:

  • Dr. Bruce Golden, Theta Solutions
  • Donnell Brown, RA Brown Ranch
  • Tracy Brunner, NCBA President, Cow Camp Ranch
  • Steve Munger, Eagle Pass Ranch
  • Chip Ramsay, Rex Ranches
  • Tom Brink, Red Angus Association of America
  • Bruce Holmquist, Canadian Simmental Association
  • Dr. Wade Shafer, American Simmental Association
  • Montie Soules, American Shorthorn Association

For more information go to