STATE ASSOCIATION CO-OP ADVERTISING PROGRAM UPDATED GUIDELINES

STATE ASSOCIATION CO-OP ADVERTISING PROGRAM

  1. The state association coop advertising program is designed to help ASA and state associations share the cost of promoting the Shorthorn breed.
  2. Advertisement requests must be made by state association’s president, vice-president or secretary manager. Advertisements cannot be requested by groups of breeders or individuals.
  3. The ASA will reimburse 50% of the ad cost, up to a total of $650 per state per fiscal year.
  4. There are limited coop funds available for states in each fiscal year. No more coop ads will be funded when available funds have been utilized.
  5. Each state association must pay advertisement and send paid invoice to ASA to be reimbursed. ASA encourages the state association to include a copy of the ad placed with paid invoice.
  6. ASA will have 4 general ad choices and 2 contract ads for state associations to choose from. ASA encourages states to use contract ads for more Shorthorn promotion throughout the year.
    1. General Ads are a minimum of a quarter page in size and not larger than a full page in size.
    2. Contract Ads cannot be smaller than 1 column by 2 inches.
    3. Ads will have space to include the state association logo and contact information.
    4. Ads will include the ASA logo and contact information.
    5. Ads can include state events, dates and locations but not individual breeder information and dates.
    6. All ad requests must be submitted to ASA at least 5 business days before deadline. Ads will not be eligible for ad copy approval if received less than 10 business days before deadline.
  7. State Associations must provide the following ad specs to the ASA.
    1. Publication name, phone number and email address
    2. Ad Deadline
    3. Ad Size
    4. Full Color or Black & White
    5. State Association information to be included in ad
  8. State associations are required to meet above guidelines in order to be eligible to receive reimbursement for coop ads.

Guidelines updated September 26, 2018

Adios Interns

Today marks the last day of our internship here in Kansas City. It’s been a whirlwind of a time learning about the association, working with junior members and planning Junior Nationals and the IGS Summit. These summer months have flown by and we are going to miss all of the staff members in the office, but we are leaving with some great memories and experiences. Working in a breed association has been the perfect opportunity to help us grow in our professional skills and give us a look into career possibilities. Everyone in the office has been so welcoming and helpful, and we are grateful for the friendly atmosphere we were able to work in.

 

For our last day, we decided to throw a potluck brunch. This year, for the Beef Cook-Off contest at Junior Nationals, the key ingredient was steak. We decided to center our dish around this cut of beef and thought breakfast burritos would be the perfect way to start our last day. After searing the steak on the stove, we added some scrambled eggs and bundled the mix up in individual flour tortillas. Shelby brought potatoes as her side dish, which made for a great addition to the burritos. After a healthy dose of some salsa and cheese, the perfect burrito was born and the fiesta began!

 

Once everyone had eaten their body weight in burritos and side dishes, it was time for Anna and Emily Dyes to return to college for their final year of school, and Emily Meinhardt for her junior year. Our time here may have seemed short, but we will remember our experiences for a long time to come.

Contemporary Grouping: Why, When, and How

Proper contemporary groups are just as important to our database and genetic evaluation as proper data collection. Data and contemporary groups build on each other in order to have a strong genetic evaluation. Contemporary groups can be a bit overwhelming, and rightfully so. Knowing which animals belong together in one group or another can take some time to fully grasp. It’s a topic that has been covered many times, but a little refresher course hasn’t ever hurt anyone. Hopefully by sharing some background information and a few helpful hints, your understanding of contemporary grouping will become clearer.

Why We Need Contemporary Groups
As you know, not all weights and measures are created equally because not all cattle are managed in identical environments.

So how do we use data in genetic evaluations when it’s not all collected on an equal playing field? By utilizing proper contemporary groups! Our EPD calculations are driven by comparisons in performance between animals, rather than actual measurements for a trait. Contemporary groups are used to define which animals are to be compared to each other within a herd. By making sure we compare the right animals to each other, we get the best information available to fuel the EPD calculations. Having weights recorded is important, but having the right weights recorded in a contemporary group together is equally necessary.

When to Worry with Contemporary Groups
I commonly get asked when in the production cycle to start paying attention to contemporary groups. The answer is the day your first calf is born, and every time you collect a new piece of data in your herd. Contemporary groups start when birth records are recorded. It is important to ensure that you have your calves grouped correctly at birth, because all subsequent contemporary groups are based off the initial birth groups. The largest contemporary groups will always be for birth records, since cattle can only be removed from the original contemporary group over time. Every time a new data point is collected, the contemporary group should be examined for animals that might have been treated differently and are no longer fairly compared to the rest of the group. Once an animal is no longer on the same playing field (either advantaged or disadvantaged), they need to be regrouped. If you have a calf that gets really sick between birth and weaning, or if you choose some calves to begin prepping for the show barn, those cattle should be removed from the larger contemporary group. When collecting data such as weaning, yearling, or ultrasound, the date of data collection also dictates contemporary groups. All the calves that need to be in the same weaning contemporary group need to have their weaning weights taken on the same day. If there are multiple weighing days, then you will have multiple contemporary groups.

How to Build Your Contemporary Groups
There are some rules you will want to follow when putting your cattle into the proper contemporary groups. The sex of calf is a major factor, always sorting heifers and bulls into their own groups at birth, and then into heifers, steers, and bulls for any data collected from weaning onward. Grouping calves by calving season is also important. Most breeders calve in smaller windows and don’t have to worry too much with season. However, if you don’t have a tight calving season, it is recommended to group your birth contemporaries into 90-day windows to get a fair comparison. Obviously, management and location are a major factor. If you run cows on multiple ranches, then you will have contemporary groups for each ranch. Fortunately, Digital Beef does a pretty good job of covering some of these bases for you. If you need to manually put cattle into different groups, there are functions available to help you do so, such as the “Season” (birth recording) and “Mgmt” (Weaning) options when recording data.As always, we want to help you if you have any questions with your contemporary groups. Not only does having them done correctly benefit you, but also the rest of the breed as we continue to build our database. A stronger database is the foundation for better EPD calculations.

 

2017 ASA/University of Illinois Sire Test Early Results

Early results are in from the 2017 ASA Sire Test with the University of Illinois, and Shorthorn genetics look to be proving their mettle in a real-world commercial setting. Even though they are heavily involved in cow-calf research, the University of Illinois runs their cow herd as close to a no-nonsense commercial operation as you will find in any university system. It’s a great opportunity to work with cattle that are forced to work in tight breeding seasons, have quality udders, and maintain themselves while raising a calf on minimal supplementation. A special thanks to the breeders who participated in the 2017 Sire Test. Without your support, we wouldn’t be able to gather this valuable information that will help move the Shorthorn breed towards our goals of growing commercial acceptance for our cattle. From September 8- October 4, 151 Shorthorn-sired calves were born, with 91% of the calves born in the 17 day window from September 13- September 30. Using UI’s SimAngus cow herd resulted in 123 black-hided calves, 15 black calves with white markings/blue roans, and 13 red hided calves. These calves were raised without creep feed until weaning on February 14, 2018. After some time to precondition the cattle, they will be shipped to the UI Farm near the university campus this month, where they will go on feed. Data collection in this phase of the trial will include gain, feed efficiency, and eventually carcass data. Initial reports indicate that these weights stack up comparably to other calves within the UI herd, showcasing the value of Shorthorns as the British breed crossbreeding solution. Keep in mind that it can be difficult to draw any conclusions comparing groups of extremely small size. Having only 1 or 2 calves may not be a fair representation of a sire’s genetic capabilities. Unfortunately, nature didn’t bless us with perfect distribution of steer and heifer calves across all sires. Weaning weight data listed is adjusted to a 205 day weaning weight. All data has been uploaded to Digital Beef. We are working with UI to plan a field day in August. This will include a chance to see the cattle on feed, as well as educational presentations and fellowship with other Shorthorn breeders. Be sure to look for more information on this event in future issues of the Shorthorn Country. View Full Report Here!

American Rancher featuring Shorthorn Cattle

This is the most recent American Rancher featuring Shorthorn cattle. The ASA slogan ‘Performance with Purpose’ truly describes the Shorthorn breed and the breeders that raise Shorthorn cattle. Check it out!

 

Saturday August 25: National Shorthorn Sire Test Field Day

Mark your calendar for Saturday, August 25. The ASA and the University of Illinois will be hosting the National Shorthorn Sire Text Field Day.
9:30 a.m. – 12:00 p.m. – Join us on the U of I campus for an educational program as we discuss the ASA Sire Test. Speakers include Dr. Dan Shike from University of Illinois, Matt Woolfolk from ASA and more.
12:00 p.m. – 1:00 p.m. – Lunch catered by the U of I Meat Science Club
1:00 p.m. – 2:00 p.m. –  We will head out to the University Farm to view the calves in the feedlot from the 2017 ASA Sire Test
If you would like to join us for this event, please contact Matt Woolfolk to RSVP (matt@shorthorn.org).

2018 Herdsman – Ron Rutan

The 2018 Shorthorn Herdsman of the Year was awarded to Ron Rutan of RC Show Cattle in Eaton, Ohio. His long history of being involved in the Shorthorn breed began with his parents and grandparents raising Shorthorns. Rutan started RC Show Cattle with Christy Campbell in 1991 and from there he stayed actively involved with Shorthorns.

Rutan has taken cattle all over the country to many national shows over the years and in the last ten years he has displayed quite a few Shorthorn bulls in the yards at the National Western Stock Show.

“We bred the bull Damn Proud and when that bull came along Ron became even more enthusiastic about Shorthorns,” Campbell said.

Rutan has served as a director of the Ohio Shorthorn Association. RC Show Cattle also has an Annual Early Bird Sale on the Saturday of Labor Day weekend to auction their cattle.

Outside of being involved with Shorthorns, Rutan has owned and operated a fence construction business for the last 33 years as well as custom hoof trimming. Many people come from all over Ohio, Indiana and Kentucky to have Rutan trim hooves of their show cattle. Rutan also was Texas for a little bit in the 1970s and had a custom fitting service.

“We always are particular in picking a good string for Louisville,” Campbell said. “RC Show Cattle usually has 13 or 14 head there and people respect that. There are also not many people from Ohio that take cattle to Denver. Ron and Clair Bye took three head and came home with five banners. I would say that is pretty great. People also respect Ron’s quietness and that he isn’t arrogant.”

Rutan said the Shorthorn heritage goes way back in his genes and they were one of the first breeds he worked with growing up. Shorthorns have remained in his life but he enjoys working with all breeds of cattle.

“It was quite the honor to be selected as herdsman,” Rutan said. “It was a total surprise to be chosen. I never would have expected it. It is pretty gratifying to be recognized. I just work hard and do what I love.”

The Shorthorn Herdsman award is in honor of Lawrence Grathwohl, presented by the Grathwohl family and sponsored by the Shorthorn Foundation. Congratulations to Ron Rutan on being selected as the 2018 Shorthorn Herdsman of the Year.

ASA STAFF ATTENDS BEEF IMPROVEMENT FEDERATION CONVENTION

American Shorthorn Association staff attended the annual Beef Improvement Federation Convention last week in Manhattan, Kansas. Convention participants attended general sessions with industry professionals who spoke about the beef industry.

The Young Producer Symposium was the first afternoon before BIF started. This event was designed to create a network for young cattleman and to help them gain knowledge as they work towards growing their role in the industry.

The first official morning general session was titled “Opportunities for the Beef Value Chain: Can we become more coordinated and more profitable?” Speakers for the day included Glynn Tonsor and Ted Schroeder with Kansas State University, John Stika with a branded beef program, Brad Morgan with Performance Food Group, and Keith Belk with Kansas State University.

The second morning general session was titled “Protecting producer profit for the future.” The speakers for the day included David Lalman of Oklahoma State University, Chip Ramsay of Rex Ranch, Mark Enns of Colorado State University, and Clay Mathis of King Ranch Institute for Ranch Management.

“This annual BIF event is a great way to network with people who are involved in the industry,” said Montie D. Soules, Executive Secretary/CEO of ASA. “The speakers are great, but some of the best opportunities come from meeting people outside in the hall. There are so many chances to make lifetime connections.”

The afternoons were filled with breakout sessions that focused on topics from beef-production to genetic-improvement. Convention participants chose the session that was most pertinent to their needs.

Participants attended dinners at the KSU Weber Arena and Stanley Stout Livestock Marketing Center, which gave more ways for networking with people who are involved with all aspects of the cattle industry.

“This is one of the best conferences I go to,” said Toby Jordan of Waukaru Farms Inc. “There is always information about the latest and greatest when it comes to breeding. I also really enjoyed speaking at the Young Producer Symposium that was focused towards younger cattle producers that are trying to grow in the business.”

ASA staff also participated in the International Genetic Solutions seminar that was before BIF. IGS is a collaboration of 12 breed associations that are working to put the progressive commercial cattleman first by creating genetic evaluation. Soules was among the panel of association leaders that spoke about the importance of genetic improvement.

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Summer 2016 Internships Announced

We would like to welcome to the ASA/AJSA team our summer 2016 interns, Abbey Martin and Taylor Wilkinds.

Abbey Martin of Rocky Ford, Colorado is attending Oklahoma State University with a major in Agricultural Communications and a minor in Agribusiness. She will be receiving her diploma upon Abbeycompletion of her internship here at ASA. She is most excited about working with professionals in the industry and improving her skills in a true work environment. She hopes to learn some of the ins and out of what a breed association does on a day to day basis and how she can improve and progress in the industry. Martin’s livestock background consists of helping her parents with their 40 head herd, showing steers in 4-H for nine years, along with her experience of being a carcass data collector on the end of the production side.

 

 

Taylor Wilkins comes to us from Brooker, Florida. She is from a small rural county where she grew up raising and showing market steers, as well as purebred Angus heifers. She is attending Iowa TaylorState University majoring in Agricultural & Life Sciences Education. Wilkin’s is looking forward to being surrounded by professionals/experts in the industry and is excited to work with a group of individuals who share similar passions as her. She is thrilled about the opportunity to gain knowledge and experience, and is excited to learn how the association functions on a daily basis. In addition, she hopes to learn more about the Shorthorn breed itself and the impact it has on the cattle market.

World Shorthorn Conference & Council Meeting Held In Uruguay

KANSAS CITY, Missouri, (April 18, 2016) – A dozen Shorthorn beef and dairy associations came together at the Conrad Resort in Punta Del Este, Uruguay for the World Shorthorn Conference and Council Meeting this month.

Associations from the United States, the United Kingdom, Ireland, Australia, New Zealand, Argentina, Canada and Uruguay took part in the conference. Included in the speaker line-up were three U.S. industry experts. Dr. Mark Tallman, from the USDA Meat Animal Research Center, in Clay Center, NE offered two presentations on heterosis and genetics. Barry Jordan of Waukaru Farms in Indiana presented a session on Shorthorn getting marketing share. Montie Soules, CEO of the American Shorthorn Association in Kansas City, MO presented information on multi-breed genetic evaluation and international collaboration for Shorthorn performance genetic evaluations. Other US attendees included past American Shorthorn Association, president, Dr. Les Mathers, Rhonda Soules, JR Glover and Voting delegates Lee and Joy Kirby. WorldShorthorn_USA_Attendees_04182016

The President of the World Shorthorn Council and Uruguay Shorthorn Association Dr. Walter Mario Damboriarena, orchestrated a tour of the Uruguay Shorthorn operations and led the conference.

During the conference, the Conrad Resort also hosted the meeting of the World Shorthorn Council where Lawrie Willet from Australia was elected as President for a three-year term. Frank Mills of the U.K. is retiring after 17 years of service as Secretary of the Council. Voting delegates from the U.S. were Montie Soules and Lee and Joy Kerby.

The next World Shorthorn Conference and Council Meeting will be held in 2019 in Australia, then on to Canada in 2022 and it will be held in the U.S. in 2025.