STATE ASSOCIATION CO-OP ADVERTISING PROGRAM
- The state association coop advertising program is designed to help ASA and state associations share the cost of promoting the Shorthorn breed.
- Advertisement requests must be made by state association’s president, vice-president or secretary manager. Advertisements cannot be requested by groups of breeders or individuals.
- The ASA will reimburse 50% of the ad cost, up to a total of $650 per state per fiscal year.
- There are limited coop funds available for states in each fiscal year. No more coop ads will be funded when available funds have been utilized.
- Each state association must pay advertisement and send paid invoice to ASA to be reimbursed. ASA encourages the state association to include a copy of the ad placed with paid invoice.
- ASA will have 4 general ad choices and 2 contract ads for state associations to choose from. ASA encourages states to use contract ads for more Shorthorn promotion throughout the year.
- General Ads are a minimum of a quarter page in size and not larger than a full page in size.
- Contract Ads cannot be smaller than 1 column by 2 inches.
- Ads will have space to include the state association logo and contact information.
- Ads will include the ASA logo and contact information.
- Ads can include state events, dates and locations but not individual breeder information and dates.
- All ad requests must be submitted to ASA at least 5 business days before deadline. Ads will not be eligible for ad copy approval if received less than 10 business days before deadline.
- State Associations must provide the following ad specs to the ASA.
- Publication name, phone number and email address
- Ad Deadline
- Ad Size
- Full Color or Black & White
- State Association information to be included in ad
- State associations are required to meet above guidelines in order to be eligible to receive reimbursement for coop ads.
Guidelines updated September 26, 2018