About ASA

ASA Mission Statement

The mission of the American Shorthorn Association is to serve all members and enhance the value of the Shorthorn breed by managing data, maintaining the integrity of the herdbook, educating members and communicating the value of Shorthorn cattle resulting in the expanded use of Shorthorn genetics in the U.S. beef industry.

ASA Vision

Be recognized in the industry as a viable British breed that creates profitability in beef cattle production, with a family-friendly environment.

ASA Core Values

Diversity: We value diversity of members and breeding programs
Transparency: We value the importance of a transparent database and herdbook
Family: We value programs and activities that encourage and support family-based beef production
Accountability: We believe its important for individuals to take ownership of their actions and decisions.
Honesty and Integrity: We believe that strong relationships are based on personal honesty and integrity
Technology: We value the role technology plays in advancing beef production and the Shorthorn breed.
Heritage/History: We celebrate the rich history of the Shorthorn breed
Customer service: We commit ourselves to treating our members like valued customers

ASA Core Strategies

  1. Increase commercial interest in Shorthorn genetics
  2. Educate, equip and empower our members
  3. Continue to develop and support the junior program
  4. Invest in research and development to enable breed improvement

Overview

The ASA records approximately 15,000 animals each year. More than 20,000 head are maintained in the association’s whole herd registry. The current membership is in excess of 2,500 adult members, with more than 4,000 juniors on the membership roll.

Current statistics for the ASA as of 2017

  1. Registrations: 14,832, with nearly 7,978 transfers
  2. ShorthornPlus = 23.4% of total registrations
  3. WHR enrollment: 22,000 head
  4. Top 5 States:
    1. Iowa
    2. Illinois
    3. Indiana
    4. Ohio
    5. Kansas