About ASA

Mission Statement

The American Shorthorn Association provides quality service and support to its members by promoting the value of Shorthorn cattle in all aspects of the beef industry, while maintaining the integrity of the herd book and performance database.

ASA Core Values

The American Shorthorn Association is committed to each member’s success and the integrity of the breed through pedigree processing, performance information and industry presence, while acknowledging the variation of individual goals.

ASA Goals & Objectives

  1. Timely and accurate Maintenance of pedigrees and performance data and expansion of database
  2. Maintain and increase membership and registration numbers.
  3. Educate members (junior and senior) and engage them in the long-term efforts of ASA through increased member input and via surveys, open meetings, committee structure and state association input.
  4. Promote, coordinate and support marking of Shorthorn cattle with particular emphasis on commercial markets and also through public exhibition.
  5. Utilize technology in the beef industry to improve the Shorthorn breed, identify genetic conditions, and encourage and assist members in genetic improvement.
  6. Generate revenue to support all goals.
  7. Timely review of progress of each goal

Overview

The ASA records approximately 15,000 animals each year. More than 20,000 head are maintained in the association’s whole herd registry. The current membership is in excess of 2,500 adult members, with more than 4,000 juniors on the membership roll.

Current statistics for the ASA as of 2015

  1. Registrations: 14,000, with nearly 9,000 transfers
  2. ShorthornPlus = 21% of total registrations
  3. WHR enrollment: 22,000 head
  4. Top 10 states make up 65% of total registrations:
    1. Iowa 2. Indiana
    3. Illinois 4. Kansas
    5. Ohio 6. Texas
    7. Minnesota 8. Oklahoma
    9. Nebraska 10. Missouri