Shorthorn Merit Award

The Shorthorn Merit Award will recognize individuals that are not Shorthorn breeders who support and promote the cattle industry. This award honors those beef cattle industry leaders who have specifically assisted and had a positive influence on the Shorthorn breed. These individuals have been exceptional supporters and dedicated friends of the Shorthorn breed for many years.



2018:: Sherman Berg

Sherman Berg was born in Osage, Iowa, in 1941. He grew up on a crop and livestock production farm that his brother, Kendrick, continues to operate. He was very active in 4-H, showing cattle and livestock judging.

Before he was called to duty by the Army, Sherman attended Iowa State University. While at Iowa State he was an active member of Block and Bridle and a member of Alpha Gamma Rho Fraternity.

Following his military service, he spent 18 years with the American Shorthorn Association in Omaha, serving as junior activities director and editor of Shorthorn Country. In 1965, Sherman married Cynthia Sheridan.

Sherman has provided positive growth opportunities for youth. His commitment to leadership training and development for practice resulted in the formation of the American Junior Shorthorn Association and the first National Shorthorn Youth Conference. Sherman has taken an active role in the local 4-H programs as both a leader and a volunteer. He hopes his time volunteering will help to provide a wholesome environment for youth to develop skills in responsibility, resourcefullness and leadership.

In 1982, he joined the Knights of Ak-Sar-Ben Foundation as the Director of agricultural activities. He established an event to benefit the youth of Omaha and promote the state’s agricultural background and heritage. He assisted in development of the Nebraska LEAD program. He developed the “catch-a-calf” program, a mentoring program which pairs members of the Omaha business community with youth.

Sherman has held many leadership positions around his community. He even served on the Shorthorn Foundation for 25 years. Sherman is a leader and Shorthorn enthusiast.


2017:: Larry Cundiff