WHAT'S HAPPENING

ASA BOARD MODIFIES MISSION STATEMENT, VISIONS AND CORE VALUES

At the end of February, the American Shorthorn Association board of directors met in Kansas City for a strategic planning session led by Kevin Oschner. During the session, the board…
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The Importance of a Unified Breed

I would like to address some questions that members have been asking ASA board members. I hope the comments and information provided in this Association Outlook will resolve some of…
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An In-Depth Look at Selection Indices: Part 3

We’ve reached the finale in the series of articles discussing the lineup of available selection indices for Shorthorn breeders and customers. After covering the basics of what goes into a…
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