Georgia native Josh White has lived and breathed the beef industry his entire life. Described as “cattle crazy” by his family, Josh now leads efforts at the National Cattlemen’s Beef Association’s as Senior Executive Director of Producer Education and Sustainability, overseeing programs like the Beef Quality Assurance program. Learn more as he outlines the many opportunities for producers to learn about connecting with beef consumers — a skill needed for the survivability of the industry.

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