A Further Evaluation of Cow Productivity Index

Written by: Matt Woolfolk, ASA Director of Performance Programs

Hopefully, by the time this issue reaches your inbox, you have seen the changes to our selection index offering implemented in Digital Beef. If it’s your prerogative, you’ve taken the time to study how the changes to the $Feedlot formula are reflected in your herd, as well as the addition of the Cow Productivity Index (CPI). As the new index on the page, there’s undoubtedly questions about how it works. This article will walk through some of that aiming to give you a better understanding of CPI.

Let’s start with the breeding objective that defines CPI and, thus, the traits that get included in the model. This index mirrors the production scenario in which Shorthorn genetics are going to be most often utilized in the commercial sector: to produce own replacement heifers and steers that are a payday for their producer as feeder calves. As seedstock producers, we have been told over and over that the commercial cattleman wants cattle that don’t cause them problems, most recently by panel members Brian McCulloh, Dale Stith, and Jim Akers at Summer Symposium. Either that mantra is truly so important that it must be repeated, or we aren’t doing a very good job of it, so they must keep telling us. The goal of CPI is to help identify those genetics that we might classify as less apt to cause problems: calve on their own, raise a good calf to the weaning pen, keep doing it year after year without getting bigger cows than a rancher might want.

With that in mind, the traits that fit this index according to the economic model are described below:

Calving Ease Direct (CED) – It’s no secret that the first key to having a profitable calf is getting it into this world safe and alive. The CED EPD is a prioritized part of CPI for that reason. We don’t want calving issues, and neither do our customers.

Weaning Weight (WW) – The end marketing point utilized in the building of CPI is selling calves by the pound as weaned feeders. Obviously, that makes weaning growth genetics a significant component of CPI.

Yearling Weight (YW) – The YW EPD is included in CPI as the indicator trait of mature cow size and is weighted negatively in the index. While a genetic tool for cow weight is in the works at IGS (our genetic evaluation service provider), it is not available for use in our evaluations yet. Genetic studies have shown the correlation between yearling weight and mature weight to range from 75 to 85%. Of note, our BMI formulation has been put together in this same way since its inception, with YW being a negatively weighted part of that index as an indicator for moderating mature cow size as well.

Milk – Cows need to be able to produce enough milk to raise a healthy calf. While our hardest EPD to track, MILK is an important EPD in maternal selection. Too little MILK can leave you disappointed in your cows’ production. We also know that too much MILK can be an issue if you do not have the environmental resources to support heavier milking cows. The MILK EPD is included in a positive weighting in CPI.

Calving Ease Maternal (CEM) – If the goal is producing daughters that can go to work as productive cows, then they need to be able to have their first calf with no troubles. With that in mind, CEM is a part of CPI, albeit the least emphasized of the incorporated traits.

Stayability (STAY) – Longevity is a key to profitability for a cow. The longer she produces, the better chance she becomes a moneymaker for you. STAY is our genetic measure of the likelihood of staying in production longer, meaning a higher STAY EPD is predicting a higher chance of hanging around the herd. The STAY EPD is a significant component to CPI’s formulation.

Several times, I have been asked about why specific traits were not included in CPI or weren’t weighted differently. I reference a chat I had with Dr. Troy Rowan as he performed a third-party analysis of CPI where we talked about a “desired gains” index: putting things into an index to make the outcome what we want it to be, without it necessarily fitting the economic models geneticists use to build the index. Instead, Dr. Rowan advocates for selecting for specific EPDs that might not fit into the index alongside of index selection to make genetic progress. If you want to improve marbling or ribeye or any trait with an EPD while still looking at CPI, you can certainly do that by studying that data in conjunction with the CPI index.

A presentation from Dr. Matt Spangler of University of Nebraska during this summer’s BIF Symposium analyzed this topic well, and I encourage you to look it up on www.beefimprovement.org if you are one of those folks who is lucky enough to have free time. His topic was discussing the challenges of selection indexes for producers who don’t market cattle on a carcass quality grid (many indexes utilize this as an endpoint in the index models). In his presentation, Spangler laid out two scenarios and created indexes for them, with the objective in both of keeping replacement females: a “sell steers at weaning index” with EPD selection thresholds for carcass traits (EPDs not included in the index), and a “sell steers on the grid” index with no extra selection pressure for carcass (carcass EPDs were included in index).

The results of his trial were that the index that marketed cattle on the grid pointed him in the right direction for maternally oriented cattle but referred to it as “sub-optimal”. His test was better able to identify them via his sell at weaning index with selection pressures on carcass traits to. With my curiosity now peaked, I applied some of his tactics to our test population of sires for CPI. The chart to the right shows the average CPI for the top 50 bulls that also meet an EPD selection threshold. So, the top left value in the chart would be the average CPI of the top 50 CPI bulls in our test group that also are average or better for their MARB EPD. The top right box makes a stricter selection, cutting the MARB candidates to the top 25%. The same process is carried out for the other 3 EPDs on the table.

As expected, the more intense we make our selection criteria, we potentially sacrifice genetic merit as valued by the index. However, if we are willing to give up a little to apply that selection pressure on other traits, bulls that excel for CPI, carcass, and/or growth are out there to use.

There’s a lot to unpack any time that a new selection tool is introduced, and CPI is no different. Educating yourself on the available tools will always be important. Knowledge is power, and with knowledge of the tools that best suit your operation, your power to breed and improve Shorthorn cattle increases.

Updates to the ASA Selection Indexes

written by Matt Woolfolk, ASA Director of Performance Programs

“When the winds of change blow, some people build walls. Others build windmills.” -Chinese proverb

The winds of change are blowing in the realm of Shorthorn genetic evaluation. Our selection index lineup has remained constant for over a decade. Anyone who has paid attention to the beef cattle industry knows that there has been massive change in all segments over that timeframe. Our genetic offerings will do the same. These updates are the most significant changes to our genetic evaluation since the implementation of weekly runs and single-step calculation methods from IGS in 2018. This isn’t a decision that was made hastily or taken lightly. Rather, the staff has been in the works on this process for close to three years. When this project began, I had zero kids and less gray hair! One of our 2022 Strategic Plan Core Strategies states that we will “Invest in research and development to enable breed improvement.” These decisions were made with that core premise in mind, to enable improvement of Shorthorn genetics.

A staff-led evaluation of our current index offerings and other tools used in the industry led to initial trials of building new selection tools and attempts to modify current ones. After working through this for about a year, a proposal was taken to the board for the creation of a new index and modifications to an index already in the lineup. We all felt it would be beneficial to get breeder feedback in a test period, so late 2023 a trial run was done with a dozen herds with breeders providing feedback to help us improve the product. I think it is important to note that only staff, our consulting geneticists, and DigitalBeef support staff have ever seen the index formulas. NO BREEDER OR BOARD MEMBER has ever seen the index formulas. That misinformation is out there and is 100% incorrect.

As we entered 2024, breeder feedback was compiled and carefully considered as we moved into another round of modifications. I can’t say that all feedback was reflected in this round, because in some instances we got opposite opinions on matters, making it impossible to include both. In the spring, we wanted to bring in an expert from industry to dissect and offer insights to improve our near finished product. Enter Dr. Troy Rowan from the University of Tennessee to get an outside set of eyes on our work and give valuable feedback that brought us to the final product after a couple more rounds of slight changes. That final version is what we are excited to publish for the first time in the genetic evaluation run that will be released the week of August 19.

For those of you that may not know, our indexes (and all others in the seedstock industry) are created using computer models and programs to simulate breeding cattle with certain objectives. All these indexes are built using parameters to define the breeding goals and economic considerations to mirror the current state of the industry. There is commonality between all our indexes: utilizing Shorthorn genetics on British-based cattle in a crossbreeding system is the primary breeding objectives. From there, the differences come into effect as we select cattle that for different marketing and production purposes.

Now that the background is established, let’s look at what is different in our selection index landscape. One index ($Calving Ease) will see no changes moving forward.

Changes to the $Feedlot Calculation :: Since the inception of $Feedlot, the fed cattle marketing sector has seen shifts towards premiums for high-quality product. In recent years, we have also seen an uptick in harvest weights of cattle. This combination of traits continues to place pressure on high-growth, high-marbling genetics to collect top dollar on the rail. Our $Feedlot index adds a new EPD to the formulation’s growth component: Carcass Weight. When the original $F was created, the breed did not have a CW EPD published. Now, thanks to our involvement in the IGS multi-breed eval, that is available, and we can incorporate it into the index alongside WW and YW (the previous growth traits drivers in $F).

If you are aware of market conditions in quality grid-based marketing, you know that Prime premiums and the spread between Choice and Select are as significant now as they have been in some time. The market is paying for a premium product. Taking that into account, you will see an increased value of the MARB EPD in the index, to mirror the increased market premiums noticed for high marbling cattle. The final modification to $F was a slight decrease in the weighting of CED in the index to maintain the formulation balance when changing the other traits currently mentioned. Calving ease has always been included in $F at a small portion to apply pressure against dystocia in a performance-driven index. The $F index is a strictly terminal index: the computer models used to calculate it assume all calves are fed out and harvested on a quality-based grid (not retaining replacement heifers).

BMI: Balanced Merit Index :: During the dive into these indexes, two realizations hit home: that $BMI has indeed been a force in the improvement of Shorthorn cattle over the last decade, and that it is not truly a maternally oriented index as the name indicates. The conversation then pivoted to the utility of the index in its current form. It is not perfect, but it is a useful tool. We did not want to remove the tool from the toolbox, so the decision was made to re-brand the index to better describe what it accomplishes. With $BMI containing a calving ease, growth, maternal, and carcass component, the new name Balanced Merit Index surfaced. The calculations for $BMI remain unchanged. It remains an index where the breeding simulation is designed to retain replacement heifers, while taking cull heifers and the steer crop through the feedyard to market on a quality grid.

There has been a lot of talk about simply adding a trait to BMI and that being a satisfactory move to appease breeders. We studied this intensely and talked to others about the approach of tacking a new trait on to BMI. It was decided that approach wasn’t the most effective route after getting outside opinions. I will discuss this more in a later article.

The New Cow Productivity Index :: Shorthorn breeders mention often that this is a maternally oriented breed of cattle. Thus, the move to include a maternally focused selection tool brought the Cow Productivity Index to the offering. This index emphasizes the traits that breeders and their customers expect of their most successful cows: calving ease, performance to weaning, moderate mature size, milk production, and longevity. You should see the bulls that are cow makers excel, and the cow lines that stand the test of time rise. The models used to build this index include retaining replacement females from the herd, while selling steer calves and cull females by the pound as weaned calves.

With a new index, I know there are lots of questions, and I will attempt to cover many of the questions and commentary around the new CPI in depth in future issues of the Shorthorn Country. For now, the takeaway message is that this index is designed to closely resemble the mode of operation of most commercial Shorthorn bull customers. With many buyers coming to the breed looking for a new piece to make a productive crossbred female with, identifying those genetics that can help them make those selections is as important as ever. You can find numerous studies that highlight the worth of a crossbred female over her straightbred counterpart. When America’s First enters that crossbreeding conversation with the ranchers, it solidifies the value of the purebred Shorthorn.

Wrapping Up & Moving Forward :: First, I want to thank everyone that I worked with during this journey: staff, the ASA board, the breeders who provided feedback, and our consultants, Patrick Wall at Iowa State and Dr. Troy Rowan at Tennessee. Eric Grant and his team at Grant Co. were also beneficial as we named and re-branded these indexes. It was a team effort to get this to fruition. In our discussions with Dr. Rowan, he provided commentary that I believe is worthwhile sharing with you. Troy mentioned that selection indexes are designed with the purpose of making genetic selection easier for our commercial customers. He also relayed his belief that as breeders and seedstock producers, our breeding programs should be fine-tuned via precise selection for individual EPDs to reach our goals. Can indexes be helpful in that? Absolutely they can! But we must be careful using any one index to push our genetics forward. I have yet to find a single number anywhere in the industry that you can count on to accomplish all your selection goals with. “Balance” is a buzzword in the seedstock business right now, and it probably should have been for the last two decades. It’s become one again because many of us forgot to keep it in mind when breeding our cattle, and the customer is seeing the consequences.

Even with the time and effort aimed to help as many breeders as possible, we will not be able to create tools to fit every breeding program to a T. That is why it becomes important for you as a breeder of livestock to study what tools are out there and determine if they work for you or not. You’re not going to offend your staff or leadership if you choose other options to guide the future of your program (if you are respectful going about it). As a breeder, I can tell you that the associations for the breeds of cattle roaming our pastures have genetic tools that we do not utilize because they just don’t fit for the type of cattle we are trying to breed. It’s part of being a responsible, educated breeder to know what works for you and utilize it as best as you can.

In the coming months, there will be more articles and information on CPI and the other indexes as we move into a new era of Shorthorn genetic improvement. This series will continue with a deeper dive on CPI starting next month, and I look forward to seeing some of you build windmills and making efforts to use the best tools for your operation to enable Shorthorn breed improvement.

Watch for a Part 2: A Further Evaluation of Cow Productivity Index in the September Shorthorn Country and online next week! 

The Interns Reflect

Elizabeth Crumm

Registration Intern 2024

As the Registrations Intern, my primary responsibilities for the week were coordinating and overseeing the cattle check in process. During the show I recorded the placings and posted results on Facebook. Of course, I helped everywhere I could in between, whether running things back and forth to contest, helping setting awards up for shows, and setting up the ring for the shows. One of my favorite parts of the week was contest check-in, I was able to help with the thank you letter station, I was able to help little kids write them thank you notes and oversee the process. I also loved being able to play softball with some of the kids after work one day, it was a nice break from office work getting to know the kids! The drive there was nothing but laughs, jokes, and getting some naps in. It was a blast being able to travel with the other interns and of course Montie. We all were jamming to 90’s country and just enjoying the views.

Paige Van Dyke 

Youth Activities Intern 2024

The National Junior Shorthorn Show and Youth Conference was a week full of memories. As interns we stayed very busy from check-in, contests, the Youth Conference, shows, meeting members and their families, opening and closing ceremonies, and packing. Junior Nationals are my favorite part of the summer, and I was so excited for the opportunity to Sail away with Shorthorn! The family atmosphere was second to none. One of my favorite memories was playing softball with a group of Juniors one evening after a long day.  I look forward to seeing everyone soon and get ready to be Groovy in Grand Island!

Kassidy Schumann 

Communications Intern 2024

Sailing away with Shorthorn was a blast (even for someone who cannot swim)! From the ride out with Montie being stuck in a car with all three interns to the ride back this was a trip I will not soon forget. I stayed busy, toting around my camera for almost the whole week, capturing the memories as they were being made. I also helped anywhere I could between contests or grabbing refreshments. I think some of my favorite memories included the lassie’s teatime and the green crown I was gifted or Paige trying to teach Montie the “right” words to Dixieland delight. I’m looking forward to another road trip with the crew as we gear up for the symposium in Kentucky soon. 

The Interns Take On a 16 Hour Roadtrip!

Kassidy Schumann – Communications Intern

As exhibitors from around the country gear up for a long haul tell us what you do to pass time on long road trips.

I sleep on roadtrips… a lot! I will also pass time with phone calls or playlists and podcasts. 

How has the first few weeks of interning been? Give us a recap or reflection!

We have been super busy at the office! In the first 3 weeks we have done a lot of work for Jr. Nationals, and I am excited to sail away with Shorthorn! I will also say I have had a great time getting to know the staff here and think they are amazing!

What is one piece of advice you have for the exhibitors as they come to compete in Maryland?

I know that Jr. Nationals can be stressful, but as the last year exhibitors know – there are only so many Jr. Nationals you get to attend so enjoy them and make lots of memories!

We have 16 hours to kill! Drop a few of your favorite songs for a road trip playlist.

  • Bring on the Rain – Jo Dee Messina & Tim McGraw
  • Love’s Gonna Make It Alright – George Strait
  • Everytime We Touch – Cascada 

Elizabeth Crumm – Registrations Intern

As exhibitors from around the country gear up for a long haul tell us what you do to pass time on long road trips.

I usually bring my laptop with me to knock out schoolwork, answer emails, and watch Netflix. After I do that, I usually turn a podcast on and take a nap!  

How has the first few weeks of interning been? Give us a recap or reflection!

The past couple of weeks have been super busy and, on the go, to get prepared for the best Junior Nationals! I have been able to get to know the staff more and their absolute best team to work with! 

 What is one piece of advice you have for the exhibitors as they come to compete in Maryland?

My best piece of advice I would give to exhibitors is to just have a blast, to get out of your confront zone and go talk to everyone because those are the best friendships you will have down the road! 

We have 16 hours to kill! Drop a few of your favorite songs for our road trip playlist.

  • Any man of mine – Shania Twain 
  • Check yes or no – George Strait 
  • Hannah Montana shuffle

Paige Van Duke – Youth Activities Intern

As exhibitors from around the country gear up for a long haul tell us what you do to pass time on long road trips.

To pass time catch up on sleep, make phone calls, listen to good music or an audio book!

How has the first few weeks of interning been? Give us a recap or reflection!

The internship has been great thus far! We have been busy at the office getting everything prepared for the show and the contests! The staff is great, and it’s been a pleasure to get to know and work alongside them! I am so excited to Sail Away with Shorthorns this week in Maryland!

What is one piece of advice you have for the exhibitors as they come to compete in Maryland?

Enjoy every moment, it goes by quicker than you think! Try something new and don’t be afraid to step outside your comfort zone, you never know until you try.

We have 16 hours to kill! Drop a few of your favorite songs for our road trip playlist.

  • King of the Road, Randy Travis
  • Heads Carolina Tails California, Joe Dee Messina 
  • ‘Til You Can’t, Cody Johnson

Meet The Interns

Hello, We are your interns for the summer! We look forward to meeting each of you and encourage you to follow along to see the summer shenanigans we get into! Read below to learn more about us.

Name: Kassidy Schumann

Hometown: Lecompton, Kansas

Where are you currently and what does the future hold? Currently, I am gearing up to enter my last semester at Kansas State University where I will graduate with a degree in Agricultural Communications and Journalism as well as minors in Agricultural Sales and Animal Science.

What brought you to Shorthorn? I originally applied to Shorthorn because of its proximity to home, but after receiving the internship I started meeting different breeders and they were all so kind and helpful. I really appreciate the true family atmosphere the people in this breed create.

What are you most excited for this summer? I am excited to attend a new breed’s Jr. National show and travel to some new places. I am also excited for everything I will learn this summer from so many new people. Although it is June I think school is just starting for me!

How did you get involved in agriculture? I was lucky enough to grow up on a ranch in Lecompton, KS where we run commercial cow-calf pairs as well as a small, registered herd of performance Herefords. My parents made sure I was involved on the ranch and in 4-H from a young age and to this day one of my favorite activities is still checking cattle with my dad.

What is one thing you consider a necessity? My headphones. I love music and listen to it everywhere I go. My headphones allow me to listen to some good tunes while also tuning out other distractions, allowing me to work more efficiently.

What do you do to relax after a day at the office? After a day at work, I use my drive home to unwind. Usually that means one of two things, I am either blaring my music or calling family and friends to catch up.

Name: Paige Van Dyke

Hometown: Louisville, Illinois

Where are you currently and what does the future hold: I graduated from Oklahoma State University this May with my Bachelor of Science in Agricultural Sciences and Natural Resources, with a major in Agricultural Communications and a minor in Special Education. After my summer internship with the American Junior Shorthorn Association, I hope to work for a breed association in the youth activities or communication department or at an agricultural organization/business within the communications field.

What brought you to Shorthorn: The people brought me to shorthorn! I have always wanted to intern/work for a breed association and when the opportunity arose, I was eager and excited to start this new journey!

What are you most excited for this summer: I am most excited about meeting all the junior members and their families! Junior Nationals is my favorite summer event, and I can’t wait to not only grow and learn as an individual, but help other junior members step outside their comfort zone and have a memorable experience. 

How did you get involved in agriculture: I got involved in agriculture at a very young age on my family’s grain and livestock operation in southern Illinois. I grew up showing club lambs on the Illinois Club Lamb Association Circuit and at the age of 12 I started showing Angus and Red Angus cattle. Cattle quickly became my favorite species! I started getting more involved within the associations and had the opportunity to serve as the NAJRAE Jr. Board President. 

What is one thing you consider a necessity: One thing I consider a necessity is Ice Cream! I could have it morning, noon and night if I allowed myself.

What do you do to relax after a day at the office: Once I am done at the office I like to change into comfy clothes, spend time with my Australian Shepard puppy Rynn, and watch a movie while I cook dinner.

Name:  Elizabeth Crumm

Hometown: Anadarko, Oklahoma 

Where are you currently and what does the future hold: I am currently a senior at Kansas State University majoring in Agricultural Communications and Journalism.  I plan to attend graduate school at Kansas State University in the Agricultural Communications department, after I finish my bachelor’s degree in May of 2025. After school I am hoping to work for a breed association, or a major livestock show. 

What brought you to Shorthorn: What brought me to Shorthorn was all the good stories I have heard from past interns; I have always wanted to have a long summer internship with a breed association to learn more about the behind the scenes of what all goes into putting on a junior nationals and everyday work in the association. The one thing that stood out me was how much you will learn from Shelby and all the fun you would have working here, that’s what brought me to shorthorn. 

What are you most excited for this summer: I am very excited to head to junior nationals and to meet all the exhibitors!  

How did you get involved in agriculture: I am a 5th generation farmer, I got involved in the show cattle industry at nine years old and have been showing Hereford cattle since. I got really involved in the Hereford Association in 2021 after being crowned Oklahoma Hereford queen and serving for two years, I also served as the secretary and president on the junior board.     

What is one thing you consider a necessity: My one necessity would be my caffeine in the morning, I MUST have a red bull or a coffee every morning.  

What do you do to relax after a day at the office: After work I usually go home and change into comfy clothes and turn a movie on to start getting dinner ready.

Bull Pen Podcast – Ep. 13

Georgia native Josh White has lived and breathed the beef industry his entire life. Described as “cattle crazy” by his family, Josh now leads efforts at the National Cattlemen’s Beef Association’s as Senior Executive Director of Producer Education and Sustainability, overseeing programs like the Beef Quality Assurance program. Learn more as he outlines the many opportunities for producers to learn about connecting with beef consumers — a skill needed for the survivability of the industry.

To view all the podcasts visit YouTube and search ShorthornASA or on shorthorn.org under News > Shorthorn Bull Pen Podcast

Changes to the Growth EPD Evaluation

by Matt Woolfolk, ASA Director of Performance Programs

Our genetic evaluation provider, International Genetic Solutions (IGS), recently made adjustments to the mechanics and models that tabulate the weekly EPD runs. IGS facilitates the largest weekly beef cattle EPD run on the planet. With the growing volume of data entering the IGS evaluation from over 20 worldwide breed associations, adjustments were needed to improve the efficiency of the weekly runs. As data volume increases, time to complete the eval also increases. We used to be able to get our new EPDs every week on Monday afternoon, but that has slid back later in the week over time. The computer power that IGS uses for the tabulations couldn’t keep up with the influx of data from around the globe without some adjustment to the models.

Implemented with the run conducted the week of December 11, the changes center around adjustments to the breed comparison tools used within the evaluation, how that comparison data is handled through the evaluation, as well as updates to the EPD bases that are in place. As a true multi-breed evaluation, these comparisons are necessary to the function of the IGS eval and need to be updated from time to time. With these changes to the models, breeders should expect to see changes in their EPD values for BW, WW, YW, and MILK EPDs. While values may change, there is minimal shuffling of where cattle rank for these traits. Changes in EPD values are occurring across all the IGS member breeds with these updates to the model. So what we anticipate you seeing is a quicker, more efficient evaluation run each week with some slight differences in the values of your growth EPDs. Unfortunately, due to the timing of the announcement from IGS and the deadlines for Shorthorn Country, the earliest we could discuss these changes in print comes after the fact with this article. The initial announcement can be found in the December 5 Shorthorn Insider e-mail newsletter.

Our partnership with IGS allows us to bring you the strongest genetic prediction tools found in the beef industry. Our involvement in IGS allows Shorthorns from around the globe (Australia, Canada, and the United States) to all have EPD profiles that are directly comparable to each other. Participating in the cooperative, or any genetic evaluation for that matter, will come with occasional changes as the science teams work to improve the product they distribute to the breed association. I was once told that if you’re trying to make improvements and nothing changes, then you didn’t make improvements. We expect to see improvements in the genetic tools we can offer you with this round of updates from IGS, even if the numbers look a little different.

If you have any questions, please feel free to reach out to me (matt@shorthorn. org) to further discuss these new models. Happy New Year!

New ASA Board Members and Officers Elected

KANSAS CITY, Missouri (November 1, 2023) – During the American Shorthorn Association Annual Meeting on October 22, 2023, delegates from across the country gathered at the Hilton Kansas City Airport to elect new ASA board members.

The nominating committee submitted three candidates for the available positions. Tyler Cates from Ind., Cory Bollum from Minn., and Mark Gordon from Ill. All three will serve a three-year term; Cates and Cory will serve their first term, Gordon will serve his second term. 

The board elected new officers for the nine-member board. The new president of the board is Toby Jordan of Ind. The vice-president is Lee Miller of Ohio and the executive director is John Sonderman of Neb. They serve alongside Jeff Bedwell of Okla., John Russell of Texas, and Rick Osterday of South Dakota.

About ASA

The American Shorthorn Association’s mission is to serve all members, protect the integrity of the herdbook and database; enhance and communicate the value of the Shorthorn breed, and expand the use of Shorthorn genetics in the U.S. beef industry. Visit shorthorn.org to learn more.

American Shorthorn Association :: 7607 NW Prairie View Road, Kansas City, MO 64151:: 816.599.7777

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