New Director of Performance Programs

KANSAS CITY, Missouri (February 9, 2016) – The American Shorthorn Association hired Matt Woolfolk as the director of performance programs.

Woolfolk graduated from Mississippi State University in 2012 with a bachelor of science degree in animal science and a minor in agribusiness. He was involved at MSU with block and bridle and collegiate cattleman. After graduating he attended Texas A&M University to obtain a Master’s in Animal Breeding.

Originally from Jackson, Tennessee, his family focused on raising registered Hereford cattle and Bermudagrass hay. Woolfolk’s family was active in the Hereford breed on the state and national level. He served on the National Junior Hereford Association Board of Directors from 2010-2013 and was the chairman in 2011-2012.

Since August 2014, Woolfolk worked for Beefmaster Breeders United (BBU) as a field representative, as well as the director of commercial marketing. He worked with BBU members visiting their operations, assisting with marketing, selection and management decisions, attending sales and industry events, and providing other services. He also was the coordinator of the Junior Beefmaster Breeders Association junior program.

“I am excited to join the American Shorthorn Association team,” Woolfolk said.” It’s a great time to be involved in the Shorthorn business, and I believe the trend will continue. I look forward to working with the membership and continuing to provide the outstanding service they have come to expect from ASA.”

Woolfolk with also assist with junior activities and shows as well as being the director of performance programs.

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